Pricing Your Home to Sell

The Dangers of Overpricing

  • Few buyers are attracted, and fewer offers received.
  • Marketing time is prolonged, and initial marketing momentum is lost.
  • The property attracts “lookers” and helps competing houses look better by comparison.
  • If a property does sell above true market value, it may not appraise, and the buyers may be able to secure a loan.
  • The property may eventually sell below market value.

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    *Source: National Association of REALTORS@reg Profile of Home Buyers and Sellers 2011. Due to rounding, percentage distruction may not add to 100%